Russell Alford is a native Houstonian. He served proudly in Operation Desert Storm. Russell got his start in business by managing a very high volume restaurant in Conroe, TX where he worked while attending college at the U Of H. He then opened a successful marking product company in Houston which he sold in order to start his own Subway Sandwich Shop. Russell was introduced to Electronic Cigarettes after 24 years of smoking, and when, to his amazement, he was able to instantly switch from tobacco to vapor, he decided it was a product he wanted to sell. His philosophy as a business owner is treat every order as if it was his first and bend over backwards to ensure a great customer experience.